Qualtrics is a leading experience management platform that enables organizations to collect, analyze, and act on customer, employee, brand, and product experience data. It provides tools for creating and distributing surveys, collecting feedback, and generating insights to drive decision-making and improve experiences across various touchpoints. Qualtrics is widely used in market research, customer experience management, employee engagement, and brand management.

Locally hosted online survey tool available free of charge to all WU students and staff. The connection is made via SSO, which means that no manual account creation is necessary.